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    Our Products

    Software Products We Build In-House

    ESMNT (formerly Mags Group) is a software company based in Amman, and these four platforms, Aleph Suite, Arben Analytics, QURO Healthcare, and Bayn AI, are products we design, build, and ship in-house. They are living proof of how we engineer reliable, secure software for organizations across Jordan, Saudi Arabia, and the wider MENA region.

    Aleph Suite icon

    Aleph Suite

    Operations Management Platform

    A comprehensive operations management platform designed to streamline workflows, automate processes, and provide real-time visibility across your organization. Built for enterprise scale with security and compliance at its core.

    Workflow automation and orchestration
    Real-time operational dashboards
    Cross-team collaboration tools
    Integration with 50+ enterprise systems
    Custom reporting and analytics
    Role-based access control
    HealthcareFinancial ServicesProfessional Services
    Arben Analytics icon

    Arben Analytics

    Analytics & Reporting Suite

    Transform raw data into actionable intelligence with our comprehensive analytics and reporting platform. Arben Analytics provides powerful visualization, predictive analytics, and automated reporting capabilities for data-driven decision making.

    Interactive data visualization
    Predictive analytics engine
    Automated report generation
    Custom dashboard builder
    Data governance tools
    API-first architecture
    RetailLogisticsFinancial Services
    QURO Healthcare icon

    QURO Healthcare

    Healthcare Solution Platform

    Purpose-built for the healthcare industry, QURO Healthcare provides a secure, compliant platform for patient engagement, care coordination, and clinical operations. Designed to meet HIPAA requirements and integrate with existing healthcare systems.

    Patient engagement portal
    Care coordination workflows
    Clinical documentation tools
    Telehealth integration
    HIPAA-compliant infrastructure
    EHR/EMR interoperability
    HealthcarePublic Sector
    Bayn AI icon

    Bayn AI

    AI-Powered Communication Platform

    Intelligent inbound and outbound communication platform powered by advanced AI. Handle customer interactions at scale with natural voice and text conversations that feel human. Automate support, sales, and engagement while maintaining the personal touch.

    AI voice agents for inbound calls
    Automated outbound campaigns
    Natural language text messaging
    Sentiment analysis & routing
    CRM & helpdesk integration
    Real-time conversation analytics
    RetailFinancial ServicesHealthcareProfessional Services

    How do we support our software?

    Our team backs every product with documentation, ongoing support, and SLAs so you get the most from our software, bilingual in English and Arabic, and remote-first across Amman, Riyadh, and MENA. Access guides, submit tickets, and view system status anytime.